Morley Safer and a camera crew went to Art Basel Miami Beach last December. Sunday night his report was broadcast on “60 Minutes.”

Social Media Trends 2012 and Awareness Report

The State of Social Media Marketing from awareness report

The State of Social Media Marketing awareness report had several interesting findings:

1.  Experienced companies are moving beyond just growing social presence, and are now looking to generate leads.
2. Only 8% reported having a budge over $50K.
3. Lack of resources is a major challenge.
4. A quarter of the marketers plan to use social media management.

Reputation Management Tip: How to Remove Unwanted Link

Removing a negative or unwanted link from a search engine is not easy—in fact, its not possible if something is published legitimately.   Generally, if its out there, it will be indexed.

However, there are a few cases where a link, page or URL can be removed.  Those include a bad link or 404 error (“Page not found”); or personal or copyrighted information.

If something is illegally published, such as your personal information or there is a copyright violation, you can use the Google Public URL Removal Tool.

To request removal of an entire page:

1. Go to the Google public URL removal tool.
2. Click New Removal Request.
3. Type the URL of the webpage you want removed (not the Google search results URL or cached page URL). The URL is case-sensitive—use exactly the same characters and capitalization that the site uses. (How to find the right URL.)
4. Click Continue.
5. Click Remove this page.

Removal might take a few days or weeks but it can get taken down.  Good luck!

Online reputation management: Removing Content From Google

Removing content from Google, unless its a copyright violation or its a dead link, is not easy.  BUT if you need to, here’s a tool to help—if the item is hosted on a Google property.

To quote Google, “If you believe content hosted by a Google property (for example, Blogger, YouTube, or Google+) or displayed in Google search results should be removed under applicable law, you can use one of our legal content removal forms to submit a request for review, including a notification under the U.S. Digital Millennium Copyright Act for content that you believe infringes your copyright.”

So, with that in mind start by going to the content removal tool and select the Google product, such as Google+, Image Search, YouTube, Blogger and a slew of other Google related properties.

Then specify the nature of your request, such as the content may violate my copyright, a  Google+ Profile or +Page is impersonating me, my company or my organization or I have a court order (!).

newyorker:

Joel Sternfeld’s First Pictures

Three decades after they were made, Joel Sternfeld’s earliest photographs have now been published as “First Pictures,” a selection of which are débuting today at Luhring Augustine Gallery. Taken between 1971 and 1980, the photographs document the travels of a young artist from busy streets to barefoot beaches, with inklings of Sternfeld’s now celebrated dark sense of humor, formalist experiments in color theory, and narrative tableaus. Click through for more selection of Sternfeld’s “First Pictures”:  http://nyr.kr/xOUcf0

Also, we are now on Instagram! If you’re on the platform too, please connect with us. Our handle is newyorkermag.

Social Media Tip: Twitter Postings

One thing that is annoying is getting several Tweets in a row from the same person or source.  Wouldnt it be better to space them out?

There are a few tools out there, such as HootSuite, but Seesmic is nice because its free.  It allows you to create a slew (the HooteSuite free version is limited) of social media accounts, such as Twitter, Facebook—as well as Pages.  AND you can schedule Tweets using a handy calender and time selector.

This allows you to plan Tweets for the week all at once and avoids bunching them together.

Business online marketing: What is PageRank…

…And why do I care?

If you are a small business, online marketing is crucial these days.  But what is PageRank? PageRank is an algorithm used by Google to weigh the significance and importance of your site.

Ok, now does this help my small business?

Backlinks for one.  Backlinks are simply links back to you.  But these are extremely important, and getting them helps your rank which in turns help your business appear higher when searched.

If a site with a higher PageRank links back to you, the better for you.  What are higher PageRanked sites?  Usually, the busiest ones, as well as the most trusted ones, such as those ending with .edu and .gov.

With the year of 2011 in social media thoroughly recapped and analyzed by Mashable, it’s time to set our sights on the year ahead. While I recently shared my predictions for media and advertising, there are some broader social media trends with big implications that are worth identifying. B…